New Bud Light commercial furiously mocked by beer drinkers as Dylan Mulvaney controversy continues
By Edward Era Barbacena
A new Bud Light commercial posted to social media has received mockery and disdain from consumers with some claiming the advertisement serves as a fitting allegory for the beer brand's continued plummet.
The new advertisement shows a woman spooning large chunks of watermelon into her mouth as a powerful storm flings plates and napkins across the screen. While other attendees duck for cover and run from the wind, the woman remains unbothered by the surrounding chaos.
"It's fine, this is fine" Bud Light captioned the video on Twitter.
The caption and accompanying imagery appears to mimic the popular meme of a dog stoically sipping coffee while flames engulf his home. Some Twitter users pointed out that the advertisement mirrored what Bud Light staffers must feel like days after the brand slipped from America's top 10 beers list.
"We're getting an inside look at Bud's corporate office today," one user wrote. "After talking with representatives, they said 'It's fine, this is fine!"
"Probably how your marketing team feels since DM (Dylan Mulvaney)," another chimed in.
Twitter user Gusano urged those who work for the beer brand to get another job before they fire people. At the same time, another asked if everything was really "fine," considering company revenue at the company is down by nearly 30%. Another user surmised the company had hit "rock bottom."
"It's so much fun watching Bud Light get dragged in every ad. But they still won't abandon the woke nonsense. Keep after em' boys," user Yukon-Red tweeted.
A day later, Bud Light's official Twitter account posted again, this time with a GIF of somebody opening a Bud Light can alongside the caption, "The best beer is an open beer."
The post again received a large degree of scorn from commenters.
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