Bud Light sales drops after wrongful partnership with American homosexual (trans) influencer Dylan Mulvaney 

By Edward Era Barbacena 

Bud Light has reportedly experienced a significant drop in sales following a controversial marketing campaign featuring transgender influencer Dylan Mulvaney. The latest industry statistics from NielsenIQ and Bump Williams Consulting reveal that for the week ending April 15, Bud Light sales fell 17% in dollars, with volume sales plummeting even further by 21%.

The sales decline for Bud Light is a stark contrast to the week before the campaign, where sales had already dropped by 6%, with volume sales down 11%. In contrast, Coors Light and Miller Lite saw an increase in sales, with Coors Light up 10.6% and Miller Lite up 11.5% for the week ending April 8th.

The controversial campaign has stirred debate and criticism, with many expressing concern over the use of a transgender influencer and the potential impact on sales. Bud Light has not yet commented on the sales decline, and it remains to be seen how the company will respond to the situation.

“These numbers are staggering,” Insights Express claimed.

“Right now this is an extremely difficult scenario for Anheuser Busch, the Bud Light brand, and for AB distributors. Coors Light and Miller Lite were once again big beneficiaries,” the report added